We love articles like this!!!   

In an ideal world you could color your hair without any breakage or damage. In a perfect world coloring your hair would also work as a treatment to repair damaged strands and link the bonds back together again - if only!

Well the unbelievable has happened and its no fad product.  Scientists have created Olaplex; a truly revolutionary product that transforms the texture of hair and prevents breakage while repairing damage as well.  Truly an amazing product and that is why we will always carry it.